Cash matters: why and how cash deposit platforms add value

We’re proud to feature in IFA Magazine, discussing the power of cash and how leveraging cash deposit platforms can provide advisers with a distinct competitive advantage.

In our thought leadership piece with IFA Magazine, we delve into the UK’s financial landscape, characterised by:

• rising interest rates
• inflation
• political instability

This uncertainty has driven savers to the stability of cash, despite historic low rates. However, inertia still leaves a large portion of this cash idle.

Flagstone's cash deposit platform offers a solution by consolidating accounts for higher rates. Its success lies in its volume, with £11bn in assets under administration on the platform, and 600,000 clients. Additionally, negotiating rates with banks and reducing operational costs for them allows the banks to offer competitive (and at times exclusive) rates.

The Financial Conduct Authority (FCA) is pushing for fairer rates, but the process of finding and managing accounts can be daunting for savers. Flagstone simplifies this process, by offering competitive rates, flexibility, security, and transparency.

Simon Merchant, Co-Founder and CEO of Flagstone sums it up when he says:

“Cash presents a much greater opportunity these days, but it is being stifled by savers’ inaction in the face of complex bank requirements. Cash deposit platforms are the answer.”

Smart saving, surprisingly simple.

Read the full report