The scale of the UK’s sleeping savings
Awakenings can be slow or sudden. These statistics call for urgency.
£1.3tn
in UK savings earns half the interest it could. That’s a lot of languishing cash.
43%
of savers know they need to wake up their savings, but don’t know how.
12%
of savers never check in on their savings, or only do so rarely.
Time to wake up your savings?
Flagstone’s ‘Sleeping Savings’ campaign calls on every UK saver to wake up their cash.
- The sleeping sculpture - A monument to a monumental problem: £1tn in sleeping savings.
- The TV campaign - Follow three savers whose cash has got a touch too comfortable.
- The station takeover - We’re waking up the UK’s savings – beginning with Canary Wharf.
Discover the Flagstone Savings Academy
Five one-minute video explainers, designed to help you effortlessly wake up your savings.
A monument to a monumental problem
To raise awareness of the UK’s sleeping savings, we’ve constructed an eight-metre ‘giant’ in Canary Wharf.
Comprised of 2,000 imitation bank notes, and measuring over eight metres in length, the sculpture calls on millions of savers to wake up their cash.
Sleeping savings on the airwaves
We’ve taken the campaign nationwide with a series of three TV adverts. Each tells the story of a saver whose cash has got a touch too comfortable.
Featuring a far smaller (though no less lazy) version of our Canary Wharf sculpture, the Sleeping Savings TV campaign is coming to a small screen near you.
Canary Wharf station takeover
Canary Wharf’s skyscrapers are synonymous with the UK’s finances. So where better to raise awareness of the nation’s sleeping savings?
For one week in March, our campaign will adorn the station’s ever corner. You won’t be able to miss it.